Visual Merchandising

MY Story, Process, and Capabilities

Retail and Visual Merchandising are a core part of my work. I have have launched brands from scratch, like JLo Beauty. I have strategized and designed for legacy brands as they expand internationally like Hourglass and Anastasia Beverly Hills.

My creative process begins with a thorough exploration of market trends and strategy which incorporates product assortments and planograms. Cross-functionally, I work with product development, marketing, sales, and creative teams and stakeholders to build visually compelling projects with the power to convert.

I value our partnerships with third-party manufacturers. I truly know how to leverage our long-standing relationships to produce incredible work build to last in high-traffic retail environments. From eco-conscious substates like wood, compostable paper, eco-friendly inks and adhesives to careful planning to minimize shipping, our creative approach also delivers on major sustainability.

My work has been featured in publications like WWD and supported retailers like Sephora, Ulta, Nordstrom, Harrod’s, Mecca, Credo, along with boutiques and brand activation popups.

my Services

⚡️ Art Direction

⚡️ Graphic Design

⚡️ Visual Merchandising

⚡️ Retail Design

⚡️ 3D Modeling

⚡️ Print Production

my Clients

Tatcha, Ole Henriksen, Hourglass, Anastasia Beverly Hills, JLo Beauty, Caliray, Kosas, Forever 21

Digital, Web, and Branding

my Story, Process, and Capabilities

Every business and brand needs branding. I’ve collaborated with business owners and founders in various capacities. From applying existing branding to new initiatives to developing a brand’s visual identity from scratch, I’m here to curate the perfect blend of design and strategy to bring your vision to life.

My network includes designers, strategists, and project managers who work together seamlessly to develop brand strategy and design. My ideal client is motivated to succeed in their industry and recognizes that great design is a great investment.

My process includes my signature Discovery Phase. Together, we’ll build your brand from the ground up. I develop your unique brand DNA with your goals in mind. Beautiful, powerful visuals backed with strategy to deliver solutions. I position my clients for success by differentiating them from the competition. This allows brands to stand out and reach their goals. More customer loyalty, more sales, more conversion, more beauty.

Our Services

⚡️ Custom Shopify Sites

⚡️ Squarespace Experts

⚡️ Website Design

⚡️ Website Planning

⚡️ Social Media Content

⚡️ 360° Digital Deliverables

Our Clients

Discomoda Records, XYZ Distribution, Zorbent, Tanna Key, Namaste Natasha, LACPA Partners

Packaging

my Story, Process, and Capabilities

Packaging projects require extensive knowledge of commercial artwork, production, materials, and manufacturing. It is also critical to stay on top of news trends both aesthetically and environmentally. I bring eco-awareness into our process by prioritizing materials like recyclable glass, post-consumer plastics, compostable paper, and more. I partner with local vendors to support local economies and holistically reduce our carbon footprints.

As an expert in retail and consumer trends, I’ve unlocked many successful methods over the years to design and produce foolproof packaging. I create primary and secondary components built to handle high traffic retail environments and communicate critical product education to consumers.

Our Services

⚡️ Art Direction

⚡️ Graphic Design

⚡️ Material Sourcing

⚡️ Print Production

⚡️ Illustration

⚡️ Typography and Layout

Our Clients

Blissy, BH Cosmetics, Caliray, Zorbent