Visual Merchandising

MY Story, Process, and Capabilities

Retail and Visual Merchandising are a core part of my work. I have have launched brands from scratch- notably JLo Beauty. At the time, we achieved the most successful launch for a Skincare Brand at Sephora. I have strategized and designed for legacy brands as they expand internationally like Hourglass, Tatcha, and Anastasia Beverly Hills.

My creative process begins with a thorough exploration of market trends and strategy which incorporates product assortments and planograms. Cross-functionally, I work with product development, marketing, sales, and creative teams and stakeholders to build visually compelling projects with the power to convert.

I value our partnerships with third-party manufacturers. I truly know how to leverage our long-standing relationships to produce incredible work build to last in high-traffic retail environments.

My work has been featured in publications like WWD and supported retailers like Sephora, Ulta, Nordstrom, Harrod’s, Mecca, Credo, along with boutiques and brand activation popups.

my TOOLBOX

⚡️ Art Direction

⚡️ Graphic Design

⚡️ Visual Merchandising

⚡️ Retail Design

⚡️ 3D Modeling

⚡️ Print Production

my Clients

Tatcha, Ole Henriksen, Hourglass, Anastasia Beverly Hills, JLo Beauty, Caliray, Kosas, Forever 21

Packaging

my Story, Process, and Capabilities

Packaging projects require extensive knowledge of commercial artwork, production, materials, and manufacturing. It is also critical to stay on top of news trends both aesthetically and environmentally. As an expert in retail and consumer trends, I’ve unlocked many successful methods over the years to design and produce foolproof packaging. I create primary and secondary components built to handle high traffic retail environments and communicate critical product education to consumers.

my toolbox

⚡️ Material Sourcing

⚡️ Illustration

⚡️ Typography and Layout

my Clients

Blissy, BH Cosmetics, Caliray

Digital, Web, and Branding

my Story, Process, and Capabilities

Every business and brand needs branding! I’ve collaborated with business owners and founders in various capacities. From applying existing branding to new initiatives to developing a brand’s visual identity from scratch, I’m here to curate the perfect blend of design and strategy to bring your vision to life. Beautiful, powerful visuals backed with strategy to deliver solutions.

my Clients

Discomoda Records, XYZ Distribution, Zorbent, Tanna Key, Namaste Natasha, LACPA Partners